Teach about email marketing, SMS, podcast sponsorships, community forums, etc.
When businesses think “digital marketing,” the first thing that comes to mind is often Facebook, Instagram, or TikTok. And while social media is powerful, it’s not the only game in town.
In fact, there are several underused digital channels that can generate incredible ROI—and many brands are barely scratching the surface.
At OwlHoot Media, we’ve seen firsthand how diversifying your marketing mix can unlock hidden revenue streams. Here are five forgotten digital channels you should start using (or revisiting) right now
1. Email Marketing: The Original ROI Champion
Why it works: Email might not be flashy, but it’s still one of the highest ROI digital channels, delivering an average of $36 for every $1 spent (DMA study).
How to use it effectively:
- Segment your list so messages are relevant to each audience
- Use automation for welcome sequences, abandoned cart reminders, and re-engagement campaigns
- Provide value—tips, guides, and special offers—not just sales pitches
💡 Pro Tip: Combine email with your social campaigns to drive followers to become subscribers you can reach anytime—without worrying about algorithms.
2. SMS Marketing: Small Messages, Big Impact
Why it works: Text messages have an open rate of over 90%, making SMS one of the most direct ways to reach your audience.
How to use it effectively:
- Send short, time-sensitive offers (flash sales, appointment reminders)
- Personalize your messages using customer data
- Keep it under 160 characters—clear and to the point
💡 Pro Tip: Always get permission before sending texts, and provide an easy opt-out option to stay compliant with regulations.
3. Podcast Sponsorships: Niche Influence at Scale
Why it works: Podcast audiences are loyal and highly engaged. Sponsorship spots let you speak directly to a captive audience in your niche.
How to use it effectively:
- Choose podcasts with a listener base that matches your ideal customer
- Consider both host-read ads (more personal) and pre-recorded ads
- Sponsor recurring segments for stronger brand recall
💡 Pro Tip: Don’t just advertise—pitch yourself as a guest expert for added exposure and credibility.
4. Community Forums & Niche Platforms
Why it works: Whether it’s Reddit, Quora, or industry-specific forums, these spaces are where your audience hangs out, asks questions, and shares recommendations.
How to use it effectively:
- Participate as a helpful contributor, not just a promoter
- Share valuable insights, answer questions, and build trust
- Drop subtle, relevant mentions of your product or service when appropriate
💡 Pro Tip: Create a consistent username/brand identity so people recognize you across different discussions.
5. Affiliate & Partnership Programs
Why it works: By building a network of affiliates, you essentially turn others into your sales team—paying only for performance.
How to use it effectively:
- Offer competitive commission rates to motivate partners
- Provide ready-made creatives, links, and messaging
- Regularly communicate with affiliates to keep them engaged
💡 Pro Tip: Pair affiliate marketing with influencer outreach for a double-impact referral strategy.
Final Takeaway: Diversify Your Digital Presence
If social media is your only focus, you’re leaving money on the table. By blending email, SMS, podcasts, community engagement, and partnerships into your marketing plan, you not only reach more people—you reach them in ways that build trust, loyalty, and conversions.
🚀 Want to create a multi-channel digital strategy that goes beyond likes and followers?
Let’s talk. Contact OwlHoot Media today and let’s unlock your untapped ROI.