Teach about email marketing, SMS, podcast sponsorships, community forums, etc. When businesses think “digital marketing,” the first thing that comes to mind is often Facebook, Instagram, or TikTok. And while social media is powerful, it’s not the only game in town. In fact, there are several underused digital channels that can generate incredible ROI—and many brands are barely scratching the surface. At OwlHoot Media, we’ve...Read More
Help businesses understand hyperlocal SEO vs. broad digital presence strategies. In the digital world, businesses are no longer limited by borders. Whether you’re a boutique shop on Main Street or a growing eCommerce brand, your audience could be across the street—or across the ocean. But here’s the challenge: How do you know whether to focus on local marketing or cast a wider net globally? Spoiler...Read More
Position yourselves as boutique but powerful — you don’t use generic templates. Let’s be honest: marketing isn’t one-size-fits-all. Not every business has the same audience, goals, or voice—so why are so many stuck with cookie-cutter marketing that looks and feels exactly like everyone else’s? At OwlHoot Media, we know your business deserves better. You deserve a strategy built around your goals, your audience, and your...Read More
Connect the dots between website design, conversion, and revenue. Let’s get straight to it: your website is not just something you “should have”—it’s your 24/7 salesperson, your first impression, and your most powerful tool for turning traffic into income. But here’s the kicker: most visitors will decide if they trust your business in less than half a second. That’s all the time you’ve got to...Read More
The outdated tactics to avoid—and the modern strategies that actually drive results If you’ve been anywhere near the digital marketing world in the last few years, you’ve probably heard the dramatic declaration: 👉 “SEO is dead!” And you know what? They’re half right. The version of SEO that relied on keyword stuffing, shady backlinks, and trying to outsmart Google’s algorithm is definitely dead. But the...Read More
